about — the social development

Meet the Designer

Hi, I’m Hailey — the designer behind The Social Development.

I’ve always loved creating beautiful things and have never been particularly interested in keeping that to one medium. I love design in all of its forms — branding, imagery, websites, styling, content, and everything in between.

I’m a wife, a mother (to two dogs), and an avid thrifter. I’m endlessly inspired by interiors, fashion, beautiful typography, my mom; duh, and all the little details that make something feel considered.

The brand has grown and changed with me over the years, but the heart of it has always stayed the same: I get to make things beautiful for a living.

Pretty lucky, if you ask me.

LET’S CREATE SOMETHING EPIC →

Client TESTIMONIALS

“I began working with Hailey at the beginning of 2022. Looking to expand my brand reach and increase my content, I knew another set of eyes and hands was the way to go. Hailey came highly recommended from a fellow business owner who was already pleasantly surprised by her creative abilities. Initially I was nervous to expose my company to another outside perspective but after a few convincing phone calls and a thorough social media branding breakdown, I felt confident she knew where I was coming from and where I was hoping to grow.

Hailey has cultivated an achievable system to get to know her clients and help set their brands apart from the rest. She continues to challenge me out of my comfort zones while still allowing me to have confidence in her creative freedom. My business has finally begun to lay the foundation I feel it can build from properly. I owe that to Hailey and her Social Development formula.

It was a leap of faith to collaborate with Hailey and I’m so glad I took that jump. I’ve been so impressed that I’ve encouraged a few of my favorite creatives to follow my lead and join The Social Development in their ensuing success.”

– Kristi Collings

“I have been working with Hailey for about a year now. When I was looking for someone to help guide me and my social media presence, I didn’t exactly know what I was looking for as I have no clue about social media. I hit the jackpot with Hailey. Not only has she transformed my social media presence and content engagement, she has given me the peace of mind knowing she’s got my back and helping keep up and grow my business! Hailey has great vision, she really listens and makes an effort to understand how to always make my visions come to light! I highly recommend!!!”

– Amanda Varley

“I have been working with Hailey for a little over a year and I could not be more satisfied with all her hard work. Social media was never something I wanted to deal with but knew it was essential in running my business. She truly lifted a weight off my shoulders! She is responsive, professional, creative, and strategic! She brought my brand to life through the feed and has grown my following by thousands. Because of her I am able to put more focus on other areas of my business! Highly recommend, she absolutely crushes it!”

– Morgan Mcgowan

“It’s so lovely to connect with someone who just GETS IT. Hailey just gets me. She knows the style of my aesthetic and vibe. When we brainstorm together, it's refreshing, but to see plans come to life, it's hopeful and magnificent!”

– Ingrid Garrett